It's tempting. I know. When you walk into Zara or H&M, the colors, the variety, the prices—it seems that they genuinely have something for everyone no matter how you define your style. The success of fast-fashion brands has grown exponentially since the late 90’s, however, it is a universally accepted truth that ethical consumption is becoming more and more difficult, as mass consumerism has led to companies aiming to produce as much as possible with the lowest cost.